AEM Headless options have been around from 2017... But adoption is slower as baring few vertical segments (Retail and Media) the need for headless architectures for content were not visible.
But post pandemic, the need for quirky solutions to reach to the customer are becoming evident everywhere.
The retail explosion is visible in digital world. I look around and I buy most daily stuff digitally.
Media consumption has already moved even before the pandemic.
But, will this new set of restrictions place more stress on other vertical segments to reach to the customers more obviously in digital media?
I think, a big YES!! (Education, Insurance, Manufacturing etc)
The leader in the content segment has capabilities needed for this but has not closed on all future needs and expectations..
I think its still trailing with cloud commerce engines for the right reasons.. Its too early to decide how the traditional verticals will jump into full scale digital. For e.g., how long will text survive and how soon will voice and VR take over in these verticals..
Big Investments need Big Decisions..
No comments:
Post a Comment